Measure Stakeholder Experiences| Unearth Insights
High Value Customer needs regular measurement and tracking to assess how various touch points of the business are engaging with the external world
Grassroots has a unique ‘RootedInsightsTM’ module which uses a combination of quantitative and qualitative examination of high value customer touch points. It’s a combination of Inside-Out & Outside-In approach.
Apart from a trackable score, the study also unearths insights, through in-depth interviews, into the reasons for weakening relationships, contextualized with competition dynamics.
The long term health of businesses, especially B2B, is highly dependent on the delight factor of high value customers – in terms of being aligned with brand strategy, smooth engagement with back-end, engaging product offerings etc.
The emerging pain-points with these hi-value high value customers create a range of actionable initiatives across high value customer engaging departments within the organization.
Grassroots, started in 2001, is an independent research firm specializing in stakeholder touch point measurement and unearthing insights. Focus of the research is to derive actionable inputs to assist the leadership team to align the medium term and long term business strategy of the organization