Vineet is the founding partner of Grassroots. Vineet has over 25 years of experience in the field of Brand Valuation, Stakeholder Due Diligence, Understanding Brands, Business Mentoring, Marketing and Sales & Distribution. He has worked on various projects in industries such as Engineering, Stocks and Commodity exchanges, financial organizations, Health Care, Construction, Construction Material and Hospitality etc. In these years Vineet got the opportunity to work with companies such as Taj Hotels, Tata Motors, Godrej Consumer Products, Godrej Properties, Raymonds Brands, Lafarge, Essar, L&T Finance, BSE, NCDEX, IFMR Capital, Tafe, Sakal Media Group and many more in India, Sri Lanka and Bangladesh. In his pre-Grassroots days, Vineet worked with companies such as Philips, Novartis, Parle Products, Nivea and Boots in the area of Marketing, Sales & Distribution.
Vineet is a science graduate from Pune University and has done his MBA Marketing from Symbiosis Institute of Business Management (SIBM) Pune. He is also has been a visiting faculty to institutes such as SIBM Pune, Pune University MBA Program and Kirloskar Institute of Advance Management Studies.