RootedLegacy^TM – In many family owned businesses, the businesses are at a junction where the mantle is being handed over to the younger generation. Sometimes due to disconnect within the thought processes of two generations the business environment starts seeing mild tremors. Most often this is due to lack of sync between what the Brand has created and how the Brand needs to be taken forward.

Being an external agency, Grassroots captures, analyses and submits a very honest feedback. At Grassroots sufficient care is taken to deliver an issue based feedback and not a person based feedback.